Find Your Niche and Market To It
There are many definitions of a ‘niche’ market but essentially they’re a subset, a smaller segment, of your existing target market. This is very important because it means they may already be aware of you and are already prospects for your company’s offerings. Members of your targeted niche will share a similar set of characteristics. […]
QuickBooks Tip – QuickBooks Invoice “History” Feature
One of the complaints that I always hear from my clients is, “How do I verify that the invoice that I e-mailed in QuickBooks was actually sent?” To e-mail an invoice to a client, click on the “send” button at the top of the invoice and follow the e-mail wizard. When finished click on the […]
Don’t Freeze Making Cold Calls
Cold calling is a widely used method of prospecting for new customers. Any business owner with a telephone knows that two or three times a day someone they have never met will contact their company with some kind of proposal like seeking an opportunity to quote against an existing supplier. It’s not easy to make […]
Cut The Costs Of Finding And Managing Leads
Every organization with a sales force keeps an eye on the leads it generates – how many does each salesperson get and how many are converted into customers. But as most companies now appreciate, the costs of generating and converting leads need to be carefully managed or they can become a real drain on profitability. […]
Tech Corner – How Viruses Spread
by Justin French, Perfect Integration – Small Business Computer Consultants Viruses usually spread in one of three ways: from floppy disks and other media; from downloads off the Internet or certain websites; and from email attachments. Although most people believe viruses usually spread via the Internet or through email, floppy disks and other storage media, […]
QuickBooks Tip – Did You Know?
In QuickBooks Pro, you can create an icon on the icon bar for any account register or form, in order to speed up your data entry.For example, if you use your bank check register every day, you can make an icon on the icon bar that you can access quickly, every time you need it. […]
Protect Yourself From Internal Fraud
Smaller enterprises are at the greatest risk from fraud, particularly from within the organization. They’re the least likely to have dedicated security personnel, and most likely to lack adequate internal systems and controls to prevent fraud. You can minimize your exposure to fraud by learning how it’s perpetrated in businesses like yours. There are also […]
Give Your Brand Identity Real Customer Appeal
Your business either has a brand, sells other people’s brands, or both. All brands have a brand identity. It’s the sum total of the consumer’s perceptions of the brand name, the logo, the products or services that carry it or are related to it, its product packaging or service delivery – to name just a […]
8 Steps to a Healthy PC
by Justin French, Perfect Integration – Small Business Computer Consultants Implementing these tips will help prolong the life of your computer Like most people, I bet you’re pretty careful about maintaining your car. You change the oil every 3,000 miles, fill up your gas tank when it’s down to one- quarter full, and bring your […]
Don’t Hire Problems
One of management’s key responsibilities is selecting the right people to perform the functions needed by the business to operate productively. Hiring the wrong person can affect your business for years. Businesses have even been found legally liable for damages to property and injury to customers as a result of employee incompetence because they failed […]