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How to retain good clients

When times get tough, it can cost more to do business. Potential clients are less likely to want to talk to a salesperson because they are in a conservative mindset regarding spending. In recent months you may have heard the phrase “retention is the new acquisition”. This simply means you’re doing well if you can […]

Keep Your Customers Coming Back

Customer loyalty programs work big time for big companies but small business owners are often deterred from developing one because of worries about how much it would cost or how difficult it would be to organize and manage. As a matter of fact, the very same principles that keep customers coming back to big companies […]