On Target Client of the Month – April 2011
I feel very lucky to have such a great group of clients. I often tell people that all of my clients are really nice people, and it’s true. Generosity is a common trait among most of my clients, whether it is taking time to talk to a fellow business owner or sharing their time and […]
Keep Your Customers Coming Back
Customer loyalty programs work big time for big companies but small business owners are often deterred from developing one because of worries about how much it would cost or how difficult it would be to organize and manage. As a matter of fact, the very same principles that keep customers coming back to big companies […]
Surveys Show What Your Customers Dislike
Surveys of customers can be very revealing, even indicating danger areas for your organization. This article summarizes findings from some recent surveys that show just what customers dislike the most about their interactions with businesses. When they’re on the premises There’s one thing that customers dislike more than anything else – employees who are busily […]
Loyalty Is Created, Not Bought
Loyal customers have to be created. This can take some time and effort but the ROI can be immense. “Not only do loyal customers provide incredibly valuable referrals, they also generate word of mouth that simply can’t be bought through advertising,” says Roger Hallowell, assistant professor at Harvard Business School. When a customer buys from […]