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Build Good Relationships with a Customer Communications Plan

There is gold in your contact database if only you take the time to mine it. Every business owner has a list of customers who love your service, a list of prospects who have contacted you for a proposal even if they didn’t hire you, and a list of valuable contacts who can refer business […]

Nine Easy Ways To Grow Your Marketing List

Target every new contact for follow up communications and watch customer loyalty – and your profits – grow. A good quality customer and prospect database for email or direct mail can mean the difference between business survival and failure, especially during times of slow growth. The same list, combined with smart communications, will make the […]

7 Tips For Getting Your Email Newsletter Delivered And Read

A lot of things need to come together to create a great email newsletter, including well written content, attractive formatting and an accurate match of the content to the interests of your target audience. But sometimes even a great newsletter ends up the victim of the subscriber’s Delete button before it even gets opened. Here’s […]