Build Good Relationships with a Customer Communications Plan
There is gold in your contact database if only you take the time to mine it. Every business owner has a list of customers who love your service, a list of prospects who have contacted you for a proposal even if they didn’t hire you, and a list of valuable contacts who can refer business […]
How many leads do you need to hit your sales goals?
How many leads do you need to hit your sales goals? I’m sure as a business owner and salesperson you know what your sales goals are for the year. You probably have your goals further broken down by quarter and by month. But do you know how many leads or inquiries you need to sell […]
Chart Your Course to Business Success – 10 Week Intensive
Take 10 weeks to leap forward in your business education. This intensive 10 week program is designed to help you learn the important fundamentals of running a best practices business and get you ready to kick off 2012 and make it your best year ever! This course is a condensed version of our On Target […]
Twitter – Great Marketing or Waste of Time?
Twitter continues to grow at a rapid pace and attracts thousands of new users each day. But you often hear people say that Twitter is a waste of time with no benefit to the small to medium sized business. Others rave about Twitter’s positive impact on their company. The fact is that many small to […]
3 Little Secrets – The Keys To Low Budget Marketing
Even in a downturn, if you don’t get in front of people and explain your unique value proposition then your chances of selling will be restricted to current customers or accidental passersby. Marketing is what sets you up for selling. However, there are three important things you should appreciate before you start. 1. Your target […]
Nine Easy Ways To Grow Your Marketing List
Target every new contact for follow up communications and watch customer loyalty – and your profits – grow. A good quality customer and prospect database for email or direct mail can mean the difference between business survival and failure, especially during times of slow growth. The same list, combined with smart communications, will make the […]
Are You Killing Your Credibility?
I just returned from New Orleans (I’m still in mourning about having to come home) where I participated in PACE 2009, the annual national convention for the painting and decorating industry. Between manning the Advisors On Target booth at the trade show and presenting an educational program on web strategies, I had the opportunity to […]
7 Tips For Getting Your Email Newsletter Delivered And Read
A lot of things need to come together to create a great email newsletter, including well written content, attractive formatting and an accurate match of the content to the interests of your target audience. But sometimes even a great newsletter ends up the victim of the subscriber’s Delete button before it even gets opened. Here’s […]
Finding Your Niche
Large companies often leave smaller market segments unserviced since they don’t represent, for them, a sufficiently profitable target. A small business can capitalize on these unmet needs by developing a product or service that fills the gap. You can think of a niche market as a narrowly defined group of potential customers. A niche market […]
Drumming Up Business During Slow Times
Every economy and every business has its ups and downs. The trick to weathering the storms successfully is to be prepared for them. Reactivate Dormant Accounts The quickest and easiest way to do this is to sit down with your list of past customers, call them, say hello, and see what’s going on. Don’t make […]